{"id":51,"date":"2016-11-29T17:56:31","date_gmt":"2016-11-29T17:56:31","guid":{"rendered":"http:\/\/keytoip.com\/?page_id=51"},"modified":"2016-12-11T01:09:20","modified_gmt":"2016-12-11T01:09:20","slug":"home","status":"publish","type":"page","link":"https:\/\/keytoip.com\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;57&#8243; padding_bottom=&#8221;2&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">What You&#8217;ll Learn on This Site<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]In just sixty minutes, you&#8217;ll learn the language of intellectual property and come out knowing more than 90% of the general public.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]Clear visuals and easy-to-follow examples will allow\u00a0you to quickly understand the most important elements of intellectual property.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]The lessons\u00a0you learn in these pages will enable you to recognize new possibilities and turn your ideas into value.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#f4f4f4&#8243; padding_top=&#8221;57&#8243; padding_bottom=&#8221;2&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Why You Should Care<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Sharing ideas in exchange for a reward is a relatively new concept. This is a graph of the standard of living for the past 2000 years.<\/p>\n<p>[\/vc_column_text][vc_column_text]<div class=\"visualizer-front-container\" id=\"chart_wrapper_visualizer-90-1518711528\"><style type=\"text\/css\" name=\"visualizer-custom-css\" id=\"customcss-visualizer-90\">.locker,.locker-loader{position:absolute;top:0;left:0;width:100%;height:100%}.locker{z-index:1000;opacity:.8;background-color:#fff;-ms-filter:\"progid:DXImageTransform.Microsoft.Alpha(Opacity=80)\";filter:alpha(opacity=80)}.locker-loader{z-index:1001;background:url(https:\/\/keytoip.com\/wp-content\/plugins\/visualizer\/images\/ajax-loader.gif) no-repeat center center}.dt-button{display:none!important}.visualizer-front-container.visualizer-lazy-render{content-visibility: auto;}.google-visualization-controls-categoryfilter label.google-visualization-controls-label {vertical-align: middle;}.google-visualization-controls-categoryfilter li.goog-inline-block {margin: 0 0.2em;}.google-visualization-controls-categoryfilter li {padding: 0 0.2em;}.visualizer-front-container .dataTables_scrollHeadInner{margin: 0 auto;}<\/style><div id=\"visualizer-90-1518711528\" class=\"visualizer-front  visualizer-front-90\"><\/div><!-- Not showing structured data for chart 90 because title is empty --><\/div>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Two very important\u00a0takeaways:<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; up=&#8221;6&#8243;]<div class=ordered><\/p>\n<ol>\n<li>A\u00a0person living in the 1700s was not much better off than a person living in the time of the Romans.<\/li>\n<li>Things have gotten dramatically better since then.<\/li>\n<\/ol>\n<p><\/div>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>What changed after 1700+ years?<\/h4>\n<div><\/div>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; up=&#8221;6&#8243;][vc_column_text]What turned 1700 years of languish into the past few hundred years of progress? Intellectual property. Or rather, the creation of nationwide intellectual property systems that reward inventors for sharing their great ideas. Instead of keeping their ideas a secret, people shared them, and this led to more great ideas.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Enjoy\u00a0your life? Thank Intellectual Property.<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; up=&#8221;6&#8243;][vc_column_text]<\/p>\n<div>This system of sharing ideas in exchange for a reward drives innovation and is directly responsible for your standard of living today. How much is your great idea worth?<\/div>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;57&#8243; padding_bottom=&#8221;2&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Intellectual Property<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;104&#8243; img_size=&#8221;medium&#8221; qode_css_animation=&#8221;element_from_left&#8221; transition_delay=&#8221;0.3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]There are four main types of Intellectual Property that you can use to protect your\u00a0idea. These are Patents, Trademarks, Copyrights, and Trade Secrets.<\/p>\n<p>&nbsp;<\/p>\n<p>Each type of intellectual property has its own use and set of advantages. You can think of them like tools.\u00a0A screwdriver is great if you want to secure a screw, but not if you want to secure a bolt. You\u2019d use a wrench for that.<\/p>\n<p>&nbsp;<\/p>\n<p>Likewise, it\u2019s important to pick the right type of intellectual property for the task.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;]<a href=\"https:\/\/keytoip.com\/index.php\/intellectualproperty\/\" target=\"_self\" class=\"qbutton transparent_button tiny\" style=\"\"><span>Read More About Intellectual Property<\/span><\/a>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#f4f4f4&#8243; padding_top=&#8221;66&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Patents<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Defined<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]Patents offer the right to <em>exclude<\/em> others from making, using, selling, importing, or offering an invention for sale over\u00a0a fixed period of time.<\/p>\n<p>&nbsp;<\/p>\n<p>Patents don&#8217;t actually give you the right to do something. They give you the right to keep others from doing that thing.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;]<a href=\"https:\/\/keytoip.com\/index.php\/patents\/\" target=\"_self\" class=\"qbutton transparent_button tiny\" style=\"\"><span>Read More About Patents<\/span><\/a>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Examples<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]Eddie Van Halen&#8217;s <a href=\"https:\/\/www.google.com\/patents\/US4656917\">Guitar Support<\/a><\/p>\n<p>James Cameron&#8217;s <a href=\"https:\/\/www.google.com\/patents\/US4656917\">Underwater Propulsion Device<\/a><\/p>\n<p>George Lucas&#8217;s <a href=\"https:\/\/www.google.com\/patents\/USD264109\">Boba Fett Action Figure<\/a><\/p>\n<p>Mark Twain&#8217;s <a href=\"https:\/\/www.google.com\/patents\/US140245\">Self-Pasting Scrapbook<\/a><\/p>\n<p>*all famous, inventors[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;107&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_right&#8221; transition_delay=&#8221;0.3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;56&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Trademarks<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;113&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;element_from_left&#8221; transition_delay=&#8221;0.3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Defined<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]A\u00a0trademark is a word, name, symbol, or device that is used to indicate the source of goods or services and distinguish them from the goods or services of others.<\/p>\n<p>&nbsp;<\/p>\n<p>Think of trademarks as adjectives. Just as you would use an adjective to describe a quality of an item, you can use a Trademark to describe the <em>source <\/em>of that item.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;]<a href=\"https:\/\/keytoip.com\/index.php\/trademarks\/\" target=\"_self\" class=\"qbutton transparent_button tiny\" style=\"\"><span>Read More About Trademarks<\/span><\/a>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Examples of Trademarks<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]Aqua\u00ae (user interface)<\/p>\n<p>Bonjour\u00ae (networking technology)<\/p>\n<p>Chicago\u00ae (computer font)<\/p>\n<p>Instruments\u00ae (developer software)<\/p>\n<p>Keychain\u00ae (operating system feature)<\/p>\n<p>Lightning\u00ae (connectors)<\/p>\n<p>Logic\u00ae (application program)<\/p>\n<p>Metal\u2122 (software technology)<\/p>\n<p>Spaces\u00ae (operating system feature)<\/p>\n<p>*all trademarks of <a href=\"http:\/\/www.apple.com\/legal\/intellectual-property\/trademark\/appletmlist.html\">Apple Inc.<\/a>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#f4f4f4&#8243; padding_top=&#8221;65&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Copyrights<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Defined<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]A copyright protects a work of authorship fixed in a tangible medium of expression.<\/p>\n<p>&nbsp;<\/p>\n<p>Copyrights do not protect ideas, but they can protect how those ideas are expressed.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;]<a href=\"https:\/\/keytoip.com\/index.php\/copyrights\/\" target=\"_self\" class=\"qbutton transparent_button tiny\" style=\"\"><span>Read More About Copyrights<\/span><\/a>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Examples of Copyrights<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]Book:\u00a0Harry Potter and the Sorcerer&#8217;s Stone written by J. K. Rowling<\/p>\n<p>Script: Harry Potter and the Sorcerer&#8217;s Stone by Steve Kloves<\/p>\n<p>Movie:\u00a0Harry Potter and the Sorcerer&#8217;s Stone directed by\u00a0Chris Columbus<\/p>\n<p>Book:\u00a0Harry Potter Page to Screen: The Complete Filmmaking Journey by Bob McCabe<\/p>\n<p>*Harry Potter from book to script to movie to book<\/p>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;114&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;element_from_right&#8221; transition_delay=&#8221;0.3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;52&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Trade Secrets<\/h3>\n<p>[\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;110&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;right&#8221; qode_css_animation=&#8221;element_from_left&#8221; transition_delay=&#8221;0.3&#8243;][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Defined<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]A trade secret is made up of secret, valuable, and protected information.<\/p>\n<p>&nbsp;<\/p>\n<p>Trade secrets protect the information that gives you a competitive advantage.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;]<a href=\"https:\/\/keytoip.com\/index.php\/tradesecrets\/\" target=\"_self\" class=\"qbutton transparent_button tiny\" style=\"\"><span>Read More About Trade Secrets<\/span><\/a>[vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h4>Examples of Trade Secrets<\/h4>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;6&#8243;][vc_column_text]Google\u2019s search algorithm<\/p>\n<p>The ingredients in WD-40<\/p>\n<p>The eleven herbs and spices used by Colonel Sanders in KFC<\/p>\n<p>The formula for Coca-Cola[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;57&#8243; padding_bottom=&#8221;2&#8243; css_animation=&#8221;&#8221;][vc_column][vc_column_text] What You&#8217;ll Learn on This Site [\/vc_column_text][vc_separator type=&#8221;small&#8221; position=&#8221;center&#8221; circle_position=&#8221;circle_center&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]In just sixty minutes, you&#8217;ll learn the language of intellectual property and come out knowing more than 90% of the general public.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;34&#8243;][\/vc_column_inner][vc_column_inner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":58,"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/pages\/51\/revisions\/253"}],"wp:attachment":[{"href":"https:\/\/keytoip.com\/index.php\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}